Jesus to Sign Deal with Pepsi-Cola, Inc.

Daily Variety reports that Coca-Cola company lawyers have objected to a scene in the Italian film 7 Km da Gerusalemme (Seven Kilometers From Jerusalem) that depicts an actor giving Jesus a ride in his Jeep and handing the Son of God a Coke. Originally scheduled for an April 6th (Good Friday) release, producers fear a late April release if Coca-Cola refuses to relent its demands. While it’s not unusual for companies, particularly those with a large U.S. presence, to avoid religious associations like the plague, what’s interesting about this story is that the film was well-received by the Vatican. The recent Busto Arsizio Film Fest lead by Polish film professor Krzysztof Zanussi, who has close ties to the Vatican, gave the film its top prize. 7 Km da Gerusalemme, based on the Italian book Seven Kilometers, follows the story of an advertising executive who travels to the Holy Land after suffering a midlife crisis. Included in the cast is Rosalinda Celentano who was last seen by American film goers in another controversial religious film, The Passion of the Christ. She played the role of Satan.

You can read the Daily Variety story here.

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