Slowly, but surely, media companies are figuring out how to market they’re products in the non-traditional digital world. Sony has posted online the first 10 minutes of ‘Walk Hard’ as a long trailer here. The star of ‘Walk Hard’, John C. Reilly, is also launching ‘Cox Across America’, performing live as Dewey Cox, the comedies lead character. More studios should take a lesson from Sony and learn to take advantage of the unique marketing landscape that is the world wide web.